a bit about us.

Talisman Sparro is a brand consultancy that delivers the full spectrum of strategy and marketing services to drive business growth.

We understand that global businesses face complex challenges, so it makes sense that we build a bespoke team to meet your needs. Working together with us, our associate model means a team of senior consultants will be delivering the work. C-suite level experts, who can put their experience to work quickly. 

Meet the Team

  • Natasha McKenzie

    Natasha McKenzie

    Co-founder and CEO
    Having worked with some of the best known consumer brands, I am passionate about sharing that expertise into the B2B world. I’ve had the pleasure of supporting many exciting companies to scale. The joy for me comes when we bring to life the CEO’s vision and watch the impact on the wider team to deliver commercial growth.

    I believe my strength lies in being able to truly hear your ambition and bring a fresh perspective that realises your potential. I know what it takes to grow a business having done so myself, I’m a fellow of Bristol University, a mentor, trustee and board member for various organisations.

  • Paul Kirkcaldy

    Paul Kirkcaldy

    Co-founder and Managing Director
    I’ve been working with some of the most exciting global brands for over 25 years. Together with their leaderships teams we prepare the business for growth. I’m passionate about aligning your brand with business and commercial goals, whilst ensuring the internal team come with us on the journey.

    Humble, pragmatic and hugely positive you’ll probably hear me say “does it move the boat forward” on more than one occasion. I speak regularly at industry events on the importance on ‘building a brand, not just a business’, am a mentor at the University of Bristol and a patron of Juno: The Life Company.

What our clients say about us.

  • “We’ve been working with Talisman Sparro for over a year and they have become an integral part of the Clue team. Initial engagement was to develop a high level marketing strategy to support us through our investment round and prepare for the scale up journey. The output highlighted the potential for Clue, swiftly progressing into a brand programme and a series of workstreams which included an interim CMO role. I have personally enjoyed building a positive relationship with the team and it’s been a really collaborative and productive process that has bought the whole business together and gives us a fantastic platform for global growth.”

    Clare Elford - CEO, Clue

  • “Working with Talisman Sparro has been extremely beneficial for our business and also great fun. It became immediately apparent that working with the team at Sparro House brings with it a wealth of experience, insight and perspective. They quickly grasped the opportunity we had identified for our business to align under a group structure and the quality of the thinking and the input they provided at the workshop stage was pivotal in shaping our approach. The outcome is a compelling brand proposition that has been crafted to engage with our target audience. We wanted to be bold in our approach to move sustainable IT up the agenda, but we recognised that building trust in our brand is going to be vital in this first stage.  The result is a brand that has a clear message, an engaging tone and a recognisable identity - we are delighted with the work and we’re excited to grow the movement for a more sustainable approach to IT.”

    Louise Whitaker – Head of Brand and Marketing, Circularity First

  • “Ultimately, the team acted as an extension of our own and their passion for our business was a key element in our success. Their marketing strategy created an infrastructure that enabled us to take our business to the next level and because of that, I’ve recommended them to a number of portfolio companies. They really are expert marketing partners for technology firms looking to establish themselves and grow.”

    Mike Reid - Senior Partner, Frog Capital

  • “The team at Talisman Sparro are a pleasure to work with. They supported us with the delivery of a big rebranding project with a super tight deadline and helped us to get this across the line and delivered to a high standard. We really appreciated their professionalism, flexibility and attention to detail throughout the process!”

    Lucy haines - Senior Marketing Manager, ecoact

  • “The Talisman Sparro team have been instrumental in helping us reposition for growth during the past few months. Bringing a depth of market expertise and a wealth of commercial acumen to cement the vvast brand at the fore of our industry. Never short on initiative and a drive for delivery execution, they bring a genuine passion for the business, our brand and the shared belief we can change the retail space for good.”

    Richie Jones - CEO, vvast

  • “Working hand in hand over a number of months now, Talisman Sparro have become an integral part of the Efficio team. Helping us to shape the way we communicate our business strategy both internally and externally; working to support the articulation of our common purpose; and delivering the strategy to engage the team as we reposition the business for the next stage of growth. They have added greater value than a brand consultancy, become more embedded than an agency; and provided a fresh perspective that we can’t get working within the business. Always keen to find new ways to help move us forwards but actively listening and adapting as we grow from strength to strength.”

    Jens Pederson - CEO, Efficio

  • “The Talisman Sparro team first came to our attention through the great work with Webgains and how they’ve supported the wider affiliate industry as it goes from strength to strength. We were keen to find a partner who understood the market but could also bring innovation and a progressive approach to reposition the Affiliate Summit brand. We have since worked together to package up a number of new initiatives and have now introduced the team into the wider Clarion stable. Looking forward to a continued and successful partnership.”

    Hannah Wharrier, Digital MD at Clarion Events

How it feels to work with us

A breath of fresh air.

We offer you a fresh perspective. One that focuses on the finer details as well as the bigger picture. Active listening and the ability to frame complex concepts are our superpowers, which means we can bring clarity to your toughest business challenges.

Rewarding results.

We engage with intention and focus all of our activity on delivering quality outcomes and output. No half-hearted effort or half-cut endeavour. If it’s not creating impact, we’ll call it out. Together, we’ll make things happen.

A two-way partnership.

Marketing takes time. It relies on consistent effort. As a result, we invest in our client relationships, building long-term partnerships that work on both sides. We’re only ever as successful as our clients. We never forget that.