Accoya
Brand Strategy | Brand Identity | Collateral
Transforming a brand built to endure.
At Talisman Sparro, our work with Accoya, the world leader in sustainable, high-performance wood, demonstrates how the power of brand can redefine perception in a mature market. Together, we set out to reposition Accoya from a technical, trade-led product to a premium, design-led brand — one that inspires architects, distributors, manufacturers and homeowners alike with its beauty, performance, and sustainability.
“Working with Talisman Sparro has been transformational. They’ve helped us evolve Accoya from a material brand into a lifestyle choice — one that balances craft, innovation, and environmental responsibility. The new positioning captures the essence of who we are and where we’re going.”
— Laura Keily, Marketing Director, Accoya
Clarity. Confidence. Consistency.
Through a process of strategic discovery and creative refinement, we defined a powerful brand platform built around Accoya’s enduring qualities: Stable, Durable, Versatile, and Sustainable. This became the foundation for a refreshed visual identity, tone of voice, and messaging framework that reasserts Accoya’s position as the world’s most advanced wood.
The rebrand extends across every touchpoint, from global campaigns and digital experience to product brochures and partner communications — delivering clarity and coherence at every level. The result is a confident, unified brand built to inspire trust, drive preference, and stand the test of time.