Our Services.
We support our clients’ biggest commercial, branding and marketing challenges.
Articulate:
Great brand positioning helps CEOs and management teams to articulate their vision clearly, concisely and consistently.
With a compelling articulation of your brand, you can state your value, remove any price contention and confidently move into your next stage of growth.
Align:
Clear external positioning combined with internal understanding. This is the foundation of alignment.
Together we’ll establish your position in the wider marketplace. While simultaneously inspiring stakeholders, cutting through silos and creating a groundswell of internal support to move your business forward.
Act:
Making an impact requires action. As an integral part of the team, we can offer a 360° view of your business and quickly identify opportunities.
The next step? Turning these opportunities into tangible results. Working in partnership, we’ll help you drive up consideration, increase sales and reduce your cost per acquisition.
Equipped with decades of marketing experience, we’re able to take brand best practice from well established consumer brands into the B2B market.
We offer a wide range of services that strike a careful balance between outputs and outcomes. Focusing on the outputs and forgetting outcomes is inefficient. You may be taking regular action, but if the outcomes are unclear, your day-to-day doing won’t drive results.
In light of this, we focus on clarifying and communicating your outcomes, checking they’re clear across your business. We’ll then ensure the actions you do take tie back to your agreed outcomes at every stage.
Brand Positioning
By crafting a compelling value proposition, we’ll identify clear water between you and your competitors. This differentiation and defensibility is key when creating a sustained platform for growth.
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We’ll work collaboratively to build a brand strategy that fully aligns with your objectives. Whether that’s driving preference, building brand equity, attracting talent or maximising ROI.
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Gain alignment early on. We’ll help you identify stakeholders and engage team members, by highlighting their input in your output. At every stage, we’ll create a sense of collective endeavour and ownership.
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Bring your team on your business journey with authentic communication and a well-defined culture. We’ll lay the necessary foundations and build up a groundswell to help you drive business growth.
Brand Identity
We’ll work with you to develop a distinctive identity for your brand. One that’s authentic, engaging and consistently executed across all customer touch-points.
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Naming is a critical element of brand differentiation. Starting with a brand naming strategy will enable you to improve market exposure, boost brand recall and gain the trust of your target audience.
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Using your brand proposition as a base, we’ll craft a unique identity for your brand. This consists of a distinctive look, a compelling tone of voice and a narrative that makes your brand charismatic and memorable.
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Brand guidelines ensure consistency across your communications and channels, while instilling trust and aiding brand recognition. Once your visual and verbal identity is established, we can create brand guidelines to share across your business.
Growth Partner
Brand is just the beginning. As an integral part of your organisation, we’ll dive deep into your business and work with your teams to prepare them for the growth journey.
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We believe change management relies on aligning strategy, communication and culture. By creating a clear roadmap and building cross company engagement from the outset, you can ensure successful adoption in the long term.
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We’ll start by unpacking your products and service offerings, ensuring they reflect what makes you unique. From here, we’ll develop positioning and pricing strategies that maximise value exchange and reduce price contention.
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Leveraging our relations with VCs, angels and PE firms, we can advise on your investment roadmap. We’re also uniquely placed to build an authentic proposition or presentation to support your investor pitches and the due diligence process.
Marketing Communications
We wrap our teams around your existing internal capacity and capability. This way, we can amplify your communications and maximise the impact of your brand.
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Drawing on decades of experience, we offer holistic marketing planning services – from tactical campaign planning to long term, strategic roadmapping.
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Leveraging internal team expertise and existing partnerships, we can identify and close gaps throughout your campaign cycle. Working in partnership, we’ll create a well-oiled marketing process to monitor data, optimise activity and exceed targets.
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Internal communication goes hand in hand with your external marketing. We can help you create company advocates and identify champions that will drive your culture and support business growth.
“It’s hard to quantify in words the effect the branding and repositioning has had on our business. People are talking about us and our staff are proud to work for us. We have a huge inbound opportunity sales pipeline since we formally launched. People who wouldn’t have considered to work for or with Webgains are now queuing to join. We retained our biggest client, turning them from detractor to advocate within a few months. We’ve grown our numbers by almost 30%. Basically, we’ve seen a quantum shift in belief and confidence. We’ve found our swagger.”